We all know that it is significantly less expensive to sell to an existing customer with repeat business that it is to try and acquire a new one.

However one of the biggest tasks facing many businesses today is gaining and keeping prospective customers. Today, many businesses recognise how important it is to build relationships with their customers and to keep in contact with them they invest a lot of money, time and effort to try and maintain contact through postcards, direct mailings and ads in the media.

There is an easier, cheaper and much more effective and profitable way to keep in touch with your customers. Savvy business owners use email as a powerful marketing tool to build relationships and get repeat business from existing clients. In particular, they encourage customers to subscribe to their company newsletter that the company delivers by email.

It is so effective and profitable that businesses in all niches are doing it, from restaurant owners to veterinarians. In fact a newsletter is one of the most important marketing tools that you can use because you will generate many more sales by having your own mailing list and sending people who requested it, your company newsletter.

There are other benefits too as you will get free targeted traffic to your website and special offers whenever you need it. You will generate more income because the subscribers on your mailing list are willing to read what you send them.

To prove just how effective online newsletters are, let us consider some of these benefits in more detail:

Effective Communication

Newsletters are an ideal way to communicate with your customers. They help clients and potential customers to become familiar with your business and brand. Your newsletter will help you to convey a specific message and will help get that message across to many other people very quickly. They are also a perfect tool for making a personal connection with your readers that will enable you to establish brand loyalty.

Brand Recognition

You can use your newsletter as launch pad to announce new products and services that your company promotes. Your newsletter will create brand recognition and will help get your brand more exposure through the newsletter which in turn will entice more buyers.

Increase Client Loyalty

If you have an informative newsletter that your readers enjoy reading it will help the customers and readers to develop a loyal following for your brand. They will prefer to do business with you rather than your competitors. As long as your newsletter contains valuable and relevant information, you will find that your clients will appreciate the newsletters and will look forward to the next issue.

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